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🔐 Privacy Policy

Velour & Ember website is owned by Velour & Ember Ltd, which is a data controller of your personal data.

1. Introduction

This Privacy Policy explains how Velour & Ember (“we”, “us”, ) collects, uses, and protects your personal data when you visit or make a purchase from our website.

We are committed to protecting your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

When you use our website, we may collect the following personal data:

a) Information you provide:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely via third-party providers)

b) Automatically collected data:

  • IP address

  • Browser type and device information

  • Website usage (via cookies – see Section 8)

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders

  • Communicate with you about your order

  • Provide customer support

  • Improve our website and services

  • Send marketing emails (only if you opt in)

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contractual obligation – to process and deliver your order

  • Legitimate interests – improving our services and preventing fraud

  • Consent – for marketing communications (you can withdraw this at any time)

  • Legal obligation – to comply with tax and accounting requirements

5. Sharing Your Data

We do not sell your personal data. However, we may share it with trusted third parties, including:

  • Payment processors (e.g., Stripe, PayPal)

  • Delivery companies (e.g., Royal Mail, couriers)

  • Website hosting platforms

All third parties are required to protect your data and use it only for specified purposes.

6. Data Retention

We only retain your personal data for as long as necessary to:

  • Fulfil your order

  • Comply with legal obligations (e.g., HMRC record-keeping)

  • Resolve disputes

Typically, order data is kept for 6 years for tax purposes.

7. Your Rights Under UK Law

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent for marketing at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

👉 ICO Website: https://www.ico.org.uk

8. Cookies Policy

Our website uses cookies to:

  • Ensure the website functions properly

  • Analyse visitor behavior

  • Improve your browsing experience

You can control or disable cookies through your browser settings.

For more details, see our Cookie Policy.

9. Data Security

We take appropriate security measures to protect your personal data, including:

  • Secure payment processing (SSL encryption)

  • Restricted access to personal data

  • Regular system monitoring

10. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices, so please review their policies separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.uest.

Contact information:

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to experience@velourember.co.uk.